Eddie The Eagle Ski Event

Milton Keynes, UK

Photography, PR, Video
About This Project

In our role as creative consultants, we conceived and brokered a new ambassadorial relationship with Eddie ‘The Eagle’ Edwards ahead of the hit Hollywood movie about his life.

Our activation, included a ski day for leading journalists and their families and a series of videos featuring Eddie taking on new challenges – the first of which achieved more than a quarter of a million views within a day of launch.