Boris Johnson drives the Outlander PHEV

When Mitsubishi secured a visit to their Tokyo headquarters from then-Mayor of London Boris Johnson, OnCue was brought in to maximise coverage – and ensure the day went as smoothly as possible.

We assisted the Mitsubishi press office with releases and event management, arranged photography and set up a dedicated website for content delivery to the press.

OnCue was quick to realise the potential of videoing the event too, with our in-house video team producing both B-Roll and edited social media videos of the event – the latter of which were shared across multiple platforms, and received coverage from the likes of the Daily Mail too.