Did you know that the designers for luxury car maker Infiniti get inspiration from the London Underground?
Armed with fascinating snippets of info like this after a discussion with Infiniti’s design talent, OnCue set about designing an event which would increase awareness of Infiniti’s new Q30 and QX30 models, raise the profile of its London-based Infiniti Design Centre and show Infiniti to be a forward thinking and innovative brand.
Media were invited into the top-secret studio and shown how the stylists choose the colour of the cars we drive. What is the next big shade? Why are we so keen on silvers and blacks? The designers revealed all and the press lapped it up.
Every aspect of the event, from conception, photographer, video capture and writing was handled by OnCue.