Charged with launching Nissan’s twin-turbo flagship, OnCue pitched and won with a highly cost-effective concept incorporating Formula 1 and pizza. Media started at William’s F1 Conference Centre in Grove and returned via the Thruxton race circuit.
Catering was provided from a wood-fired pizza oven and delivered to the hungry media in the world’s fastest pizza delivery car, the PIZZ-R.
The concept, routes, catering, logistics and accommodation were all handled by OnCue. Meanwhile our video team took care of all the filming both before and during the launch.